About

The Brand

Nurtured Narratives is the creative home of writer and content marketer Sonya Matejko. With a deep background in health and HR, I writes about what it means to live well, lead well, and grow into what’s next—whether I’m ghostwriting for CEOs, writing long-form articles, or crafting case studies.

Since launching in 2019, I’ve written for brands like AmEx, Betterment, Calibrate, Eden Health, WayUp, Workday, and WeWork—as well as content studios like Aha Media Group, Healthyish Content, and Forbes Content Studio. I’ve also supported dozens of founders across North America and Europe and led writing workshops for 100s of doers seeking a deeper connection to their own stories.

Core values

Growth

I’m obsessed with uplifting brands and individuals through thoughtful copy. I aim to help you grow, whether it’s content, credibility, or connections you’re after. Lean on me to plant those seeds (as 40+ clients have).

Depth

It’s why I’m not afraid of AI. IMO, the most valuable stories are the ones with depth—rooted in lived experience, shaped by emotion, and expressed with intention. That’s the kind of story I’m here to help you tell.

Clarity

Using active listening training and a love of reflective questions, I get you thinking about your story differently. My goal is to lead you toward deep-rooted insights that help you connect the dots with your community (and yourself).

Support

You better believe I do my darnedest to take the stress out of storytelling. I understand that sometimes finding the right words can feel daunting, especially on a deadline, and I aim to make the process fun, supportive, and freeing.

THE FOUNDER

Meet Sonya Matejko (she/her)

Founder and Chief Storyteller, Sonya Matejko, adores writing words and helping people find them(selves). As a freelance writer, content marketer, author, and poet, she uses words to make people feel seen and heard (and does so using the Oxford comma).

Her writing has appeared in The Atlantic, Forbes, Business Insider, HuffPost, Yoga Journal, and on bookshelves with “Everlasting Spring,” her debut poetry collection (Yorkshire Publishing, Jan. 2025).

Before launching Nurtured Narratives in 2019, she spent nearly a decade working at advertising agencies in New York City and Miami. These days, when she’s not writing, she’s teaching writing workshops or moonlighting as a yoga teacher while living abroad.

Letter from the founder

Dear Reader,

I'm so glad you're here, and I want to tell you a short story about how I got here. You see, I was quite the eager scribe, writing my first book in Kindergarten and then self-publishing a book of poetry at 12 years old. Writing was a way of connecting to myself back then because I didn't feel connected to anything else. Now, writing is my way of helping others connect.

I spent most of my 20s working at a global advertising agency and writing after hours. It was the height of the personal essay craze when I saw how being vulnerable not only made me feel better but also made others feel better. Despite being around creativity all day, it was my after-hours freelancing that brought me true fulfillment. So when I got laid off from my ad job in 2019, I chose to make my after-hours, where I put all of my hours. And I never looked back.

Years later, I'm proud of this brand and those who have trusted me to tell their stories as I've shifted and refined. And of all the content I've written over the years, I recognized that one type of narrative felt the most authentic—the stories supporting well-being. From wellness in the workplace to finances to relationships to personal development, speaking to our human needs has always felt the most connective (and essential). I knew it then, and I'm even more confident now that these stories I'm meant to help tell.

When you consider the rising rates of stress and loneliness, statistics of which I was once a part, we must become more open to listening, understanding, and sharing. Only through storytelling can we start a more honest conversation on what it means to be well.

I, for one, am listening. And I'd love to hear what you have to say.